Facebook is going to start paying for some video creators uploading the clips in the platform.
The company launch Suggested Video feed which curates a sequence of the clip, intersperse with the advert.
Videos which keep people watching for the longer will earn greater
share of revenue from the ads, with the Facebook keeping the 45% for
itself.
Facebook says it is user clock up four billions video view daily. One expert has said it pose a threat to the YouTube.
“Facebook aggressively moving into video space,” said by Eleni Marouli, advertising analyst at the IHS consultancy.
“In the December 2014, Facebook has surpassed YouTube in the views
for first time & we predict YouTube shall lose share from the next
year on wards.”
In the June, US broadcaster HBO has announced that it would stream some of programmed on the Facebook.
Offering cash could encourage more publisher to upload on the platform.
While the YouTube give content creators fifty-five percent of the
revenue from the ads displayed before the videos, Facebook shall split
the fifty-five percent it’s offering between the several creator.
“It is not an unusual or the generous model,” said by Ms. Marouli.
“But we could see monetization battle between the Facebook &
YouTube, to entice creator onto platform.”
Facebook has made $3.3 billion in the ad revenue in first quarter of the 2015, Seventy-three percent of it from the mobile ads.
“Facebook is very adaptable,” said by Ms Marouli. “In the 2012, they
had zero mobile ads revenue. In the two years, they have raise that over
sixty percent of their ad income.
“Based on the forecasts, by the 2018 Facebook shall have twenty five
percent of online video ad revenue in the Europe & more in US,” said
by Ms Marouli.
What kind of video does well on Facebook?
Andrew Webb, duty editor of BBC Shorts fifteen second news video services, had tips:
- Assume that people cannot hear your video. They often play it automatically, without the sound. Tell the story with on the screen text that explain what viewer are seeing
- If video include sound bite, text should summarize what is said, using some of same words
- Using the music could add pace to the video, but make sure you have right
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